A project undertaken on the principle that what everyone throws out must have some value.
A complete photographic record (approximately 2,000 exposures) of the flood of advertising flyers and other unaddressed mail delivered to a Spruce Street house in Toronto's Cabbagetown neighbourhood, July 1-December 31, 1996.
Not all the material is directed to low end market promotion (pizza flyers, lube shops, etc.): among the advertisers are Canada Post, Cabbagetown Preservation Association, the City of Toronto, CBC, and TV Ontario. An Ontario Ministry of Municipal Affairs flyer on Megacity legislation, "Toronto For All of Us," achieved subsequent notoriety. The pamphlet's inaccurate and misleading information prompted a motion of censure by the Speaker of the House--a move unprecedented in the history of the Ontario Legislature.
MICROFILM
2 reels
$350.00